The pandemic makes staff flu vaccination even more important. And it makes promoting the vaccine more difficult.

Organisations are under tremendous strain. Staff flu campaigns will be more difficult to organise.

We have a solution: A customised promotional package with everything you need to run an effective and efficient staff flu campaign.

Flu Bee Game improves vaccine uptake by engaging, informing and encouraging staff to get vaccinated via their mobile phones. It will reduce your workload and increase vaccine uptake.

“Likelihood to get vaccinated improved after playing the game.”
Queen’s University Belfast 1

It is an enjoyable game app that harnesses the power of ‘serious’ games to challenge vaccine hesitancy. We developed it with the NHS in 2016 and since then over 200,000 health and social care staff have played the game.

Staff spend an average of 3 minutes 24 seconds playing Flu Bee. How much time do they spend reading flu posters?

“Strangely addictive. A great way to learn facts about flu.”
NHS Clinical Lead

How does it work?

Flu Bee Game works on any device through a web browser and takes minutes to play. There is no downloading or signing in. The game does two very important jobs:

  • Challenges common misconceptions about the flu vaccine
  • Tells staff where to get vaccinated in your organisation

This is Flu Bee’s 6th season. It has been used by hundreds of hospitals, care homes and local authorities in UK, Ireland and France.

What's in the package?

In 5 days we can create a fully customised Flu Bee Game package to support your staff flu campaign. This includes:

  • Flu Bee Game app with your logo and links to your clinic timetable
  • Website with your logo and links to your Flu Bee Game and your clinic timetable.
  • Each game ends with a short anonymous survey, to capture feedback
  • Win an iPad prize draw. Organised and funded by Focus Games Ltd.2
  • 1 x roller banner with your logo (plus template)
  • 100 x A4 colour posters with your logo (plus template)
  • 1,000 Lapel stickers
  • Templates for email signatures and screensavers
  • ‘How to’ guides to support your campaign

All we need is your logo and a link to your flu campaign intranet site. The website and the game are hosted on our secure UK-based servers, your IT department does not have to do anything. We take 100% responsibility for running and maintaining the online resources on your behalf through the flu season.

Research shows that Flu Bee is effective1

A Queen’s University Belfast study showed that 84% of student nurses who did not intend to get vaccinated changed their minds after playing the game:

“Knowledge and likelihood to get vaccinated improved. An innovative learning tool.”
Dr Gary Mitchell, Queen’s University Belfast.

COVID-19 vaccination

During the pandemic we created a new version of Flu Bee Game to address COVID-19 vaccination hesitancy. Corona Bee Game can be run alongside Flu Bee Game, and we can create a combined campaign that covers flu and COVID-19. Please contact us to discuss the extended campaign package.

What does it cost?

The price has been unchanged for 3 years. The package costs only £1,000, (plus VAT) for the entire flu season. Staff spend an average of 3 mins and 24 seconds engaged with Flu Bee. That is far longer than they spend reading posters. It is valuable time and attention.

“I had to think hard about some of the questions - I didn't know all the answers!”
Care Assistant

Pricing is per NHS Trust, Local Authority or similar organisation. For group or national pricing please email

If 5,000 staff members play the game, it will cost 20p for 3 minutes and 24 seconds of their undivided attention. And you get all the supporting campaign resources.

To order your package visit our shop

1 Mitchell G, Leonard L, Carter G, Santin O, Brown Wilson C (2021) Evaluation of a ‘serious game’ on nursing student knowledge and uptake of influenza vaccination. PLOS ONE 16(1): e0245389.

2 Prize draw details

  • Prize draw is organised and funded by Focus Games Ltd (developers of Flu Bee Game)
  • Open to players of Flu Bee Game 2022 from all eligible organisations (in UK or Ireland)
  • To enter, players submit their scores online and offer their email address
  • Players can enter as many times as they want, but only one prize is awarded
  • Prize draw closes 31st January 2023
  • Winner selected at random by Focus Games Ltd three days after the close of the draw
  • Winner notified by email and result posted on
  • Focus Games Ltd not liable for players being unable to post scores
  • Only entries submitted online will be valid
  • Focus Games Ltd decision on all matters related to the draw is final